Privacy Policy

1. Information We Collect

At AdFlowz, we collect information to provide you with better services and a more personalized experience. The types of information we collect include:

Personal Information

When you interact with our website, we may collect personal information such as your name, email address, phone number, and company details when you:

• Submit contact forms or inquiries
• Subscribe to our newsletters
• Download resources or whitepapers
• Register for events or webinars
• Request quotations or consultations

Technical Information

We automatically collect certain technical information when you visit our website, including:

• IP address and geographic location
• Browser type and version
• Operating system
• Device information and screen resolution
• Referring websites and exit pages
• Session duration and page views

2. How We Use Your Information

We use the information we collect for several purposes, all in accordance with applicable data protection laws:

Service Delivery and Improvement

Your information helps us deliver our digital marketing services more effectively and continuously improve our offerings. This includes:

• Responding to your inquiries and providing customer support
• Processing orders and managing your account
• Analyzing website usage to enhance user experience
• Developing new features and services
• Personalizing content based on your preferences

Marketing and Communications

With your consent, we may use your information to:

• Send you relevant marketing materials and newsletters
• Notify you about new services and special offers
• Invite you to industry events and webinars
• Conduct market research and surveys
• Display targeted advertising based on your interests

3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze how our website is used. Our cookie usage includes:

Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled. They include:

• Session management cookies
• Security and authentication cookies
• Load balancing cookies
• Preference storage cookies

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website:

• Google Analytics for website traffic analysis
• Performance monitoring cookies
• A/B testing cookies for improving user experience
• Error tracking and debugging cookies

Marketing and Advertising Cookies

With your consent, we use these cookies to deliver relevant advertisements:

• Social media tracking pixels
• Advertising network cookies
• Retargeting and conversion tracking
• Interest-based advertising cookies

4. Third-Party Services and Data Sharing

We may share your information with trusted third-party service providers who assist us in operating our business and providing services to you:

Service Providers

We work with carefully selected partners who provide:

• Cloud hosting and storage services
• Email marketing platforms
• Customer relationship management (CRM) systems
• Analytics and reporting tools
• Payment processing services
• Live chat and support platforms

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes and court orders
• Protect our rights and prevent fraud
• Ensure the security of our services
• Investigate potential violations of our terms
• Respond to valid government requests

5. Data Security and Protection

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

Technical Safeguards

• SSL/TLS encryption for data transmission
• Regular security audits and penetration testing
• Secure cloud storage with encryption at rest
• Firewall protection and intrusion detection systems
• Multi-factor authentication for system access
• Regular software updates and security patches

Organizational Measures

• Employee training on data protection and privacy
• Strict access controls and need-to-know policies
• Data handling procedures and protocols
• Regular backup and disaster recovery plans
• Incident response and breach notification procedures

6. Your Rights and Choices

You have several rights regarding your personal information under applicable data protection laws:

Access and Portability

• Request a copy of your personal data we hold
• Receive your data in a machine-readable format
• Know how we process your information
• Understand who has access to your data

Correction and Deletion

• Correct inaccurate or incomplete information
• Delete your personal data in certain circumstances
• Restrict processing of your information
• Object to certain types of processing

Communication Preferences

• Unsubscribe from marketing communications
• Update your communication preferences
• Opt out of targeted advertising
• Control cookie settings through your browser

7. International Data Transfers

As a UK-based company, we primarily process your data within the European Economic Area (EEA). However, some of our service providers may be located outside the EEA, including:

• United States (for cloud services and analytics)
• Singapore (for software development and support)
• India (for customer support and development)

When we transfer your data outside the EEA, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by the European Commission
• Binding Corporate Rules
• Certification schemes and codes of conduct

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy or as required by law:

• Active customer data: Maintained while you have an active relationship with us
• Marketing contacts: Retained until you unsubscribe or opt out
• Website analytics: Typically retained for 26 months
• Support communications: Retained for 7 years for legal and business purposes
• Financial records: Retained for 7 years in compliance with tax regulations

We regularly review and delete data that is no longer needed.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children or teenagers. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

Parents and guardians who believe their child has provided us with personal information should contact us immediately to request removal of such information.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

• Notify you via email if you have provided your email address
• Display a prominent notice on our website
• Update the "Last updated" date at the top of this policy
• Obtain your consent for significant changes that require it

We encourage you to review this privacy policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions about this privacy policy, wish to exercise your rights, or need to report a data protection concern, please contact us:

12. Legal Framework and Compliance

This privacy policy is designed to comply with applicable data protection laws, including:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR)
• California Consumer Privacy Act (CCPA) where applicable
• European Union General Data Protection Regulation (EU GDPR)

We are committed to ensuring that our data processing activities are lawful, fair, and transparent, and that we maintain appropriate records of our processing activities as required by law.